Microsoft's Attempt To Keep Pace, or Save Face?

Microsoft picked up mobile music oriented company Musiwave for $46 Million dollars, in addition to the company having a $4 Million debt balance sheet. This is the Redmond firms latest attempt at strengthening the stronghold against Apple and Google and they try to rock the Mobile boat and shake Microsoft's grip on the smart phone industry. Leap, Orange UK, and T-Mobile are the carriers that are now under the Microsoft flag, extending the global reach even further.
The hopes are that this new addition will help prove as a platform to compete with the likes of the iPhone and Google's newly announced Open Handset Alliance. These types of acquisitions are becoming more commonly place in the Tech Industry and even more so for Microsoft who has traditionally just tried to build a competitor instead of taking in one. Such items as the Zune with Zune marketplace are perfect examples of Microsoft's attempts at gaining traction in already robustly dominated fields. They have proven a small success in portable media players with the second generation getting very good reviews, but nothing has been quite a success in second generation as their Xbox 360 console, which ripped Sony out of the lead in a hurry after Sony Corp. had nestled itself nicely as the #1 console maker with the Playstation 2 for so many years.