AT&T + Microsoft = Lovey Dovey

So it looks like Apple isn't the only company trying to tie relations with AT&T these days [see iPhone] as Microsoft is planning on bringing its surface technology into their retail stores on April 17th. Very cool yet very expensive, when can I get one of these as my smart coffee table?
It appears that it will be used as a "self serve" purchasing table.
For example: Throw a phone onto the table and learn everything there is to know about that phone model and be able to "invest" your money into things like ringtones and graphics. But few stores are getting this 10k brick of technology, only those in NYC, Atlanta, San Francisco, and San Antonio.