
Joost - a P2P video streaming program from the same founders of KaZaA and Skype are restructuring the organization and focusing their efforts in what seems to be a push to save the company. Their biggest problem is lack of exclusive, premium content and a growing list of viable competitors such as Hulu which now even streams full length movies to any Flash enabled web browser. Joost sees their future in the US market and will be dropping global support as they saw an uphill battle for global distribution rights as they are normally sold on a country to country basis.
A real opportunity that I see for Joost is their emerging trials of streaming video. Real time video is what is missing from the web to replace the traditional cable subscriptions in tandem with the need for a company to make a "cable box replacement" as plugging a computer up to the tv is not the way to go for most people save a few geeks [myself included].
According to a source at TecCrunch; a problem with the current structure at Joost is the number of egos within its leaders ad their inability to be as nimble as such a start needs to be in such a competitive field as online video. It has a lot of good ideas, it just isn't popular enough or have nearly good enough content to make it the hit it could potentially be.
[via TechCrunch]
Monday, April 7, 2008
Joost Sees Shaky Future
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